Persuasion isn’t just about winning arguments — it’s about winning trust. We’ve all been there: trying to convince someone, only to watch them dig in deeper. That’s when the real magic of persuasion reveals itself. It’s not about being louder or smarter — it’s about being present, empathetic, and intentional. Whether it’s advertisers tugging at our emotions with phrases like “a place that frames your future,” or friends nudging us into weekend plans, persuasion is everywhere. And it’s not inherently manipulative — it’s a tool. A powerful one. Emotional appeal, social proof, and ethical intent all play their part. Teens especially feel its pull through peer pressure and trends. But the key lies in awareness. When we listen before we speak, find common ground, and lead by example, we transform persuasion into a respectful art form. So next time you feel that automatic “yes” bubbling up, pause. Ask yourself: is this my choice, or someone else’s influence? Because persuasion, when done right, doesn’t overpower — it empowers.
About the Authors:
Contribution to this article in brief were done by the following students of Auxilium Convent School, DumDum: Aashika Singh, Riddhi Dalmia, Sayanika Mukherjee, Soumilee Das, Upasana Pahari.